As social media comes to mobile devices, we’re applying patented video processing technologies to enable a better user experience in creating and sharing content.

Ultrafast video trimming

People like sharing to be spontaneous. If it’s hard to prepare a video clip to send via MMS or upload it to a social media site, people will get frustrated. So we’ve developed a technology that trims large video files to the right size automatically – and extremely fast.

Trimming video involves cutting out reference frames from the original content. By creating algorithms that can ‘regenerate’ reference frames on the fly and ensure 100% compliant video files, we’ve made trimming ultrafast. Even a large file like a 1080p HD video clip takes just a second to trim.

Video decoration

Combining collections of high-res pictures and HD videos into one movie is a popular way to share memories. Adding overlays, cool transitions and stunning effects makes that movie something unforgettable.

But this kind of media processing is usually very slow. Our media processing technology uses the power of the smartphone hardware platforms to make fast video decoration possible at full resolution. Using a platform’s multiple hardware decoders, hardware encoder and powerful graphical processor unit (GPU), it can render HD video with professional effects in seconds.